Creative Collaboration with Audi Australia extends to APT8
Monday 29 February 2016 Share FacebookDelicious Email

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Since joining forces in 2012, QAGOMA and Audi Australia have aspired to push the boundaries of their partnership, which is evident in their creative collaborations — showcasing the Gallery’s exhibitions while highlighting Audi’s focus on progressive and innovative thinking.

For both QAGOMA and Audi Australia, there has long been a genuine interest in sharing their brand stories to previously unreachable audiences. To this end, 2015 saw Audi’s first sponsorship of ‘The Asia Pacific Triennial of Contemporary Art’, an exhibition unrivalled in scale, scope and diversity in the region.

While QAG and GOMA are both brimming with art, the Gallery also identified the need to activate the space between the two sites, linking them together. Building on Audi’s captivating ‘Future Beauty’ activation, which opened in 2014, QAGOMA presented the German luxury car brand with an opportunity to bring to life the 150-metre pedestrian plaza between GOMA and QAG over the opening weekend.

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Audi’s response was imaginative and inspirational. The brand’s bespoke installation, composed of over 80 2-D placards, created a linear, fluid link between QAG and GOMA. The idea behind the installation was to take a series of cross sections from an amorphous object such as a cloud, to create distinct slices that suggest a whole but which are entirely individual. Each placard design was unique — graphic abstractions celebrating the energy and vision of the exhibiting artists. These placards became a metaphor for the entire exhibition, in which more than 80 diverse artists have been brought together, unified by their involvement in APT8. The installation allowed audiences to visually traverse the space between Galleries while remaining inside the mood and mindset of APT8.

Through this activation, Audi acknowledged APT8’s pioneering ethos of bringing together the work of artists from Australia, Asia and the Pacific. The installation reflected Audi’s commitment to design and innovation, as well as their continued support of QAGOMA’s presentation of world-class contemporary art.

The Asia Pacific Triennial of Contemporary Art (APT)
is the Gallery’s flagship exhibition focused on the work of Asia, the Pacific and Australia. 
21 November 2015 – 10 April 2016

Corporate Sponsorship
Chairman’s Circle group
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Exhibition Founding Sponsor: Queensland Government
Exhibition Principal Sponsor: Audi Australia